1979
Samha Group
At Samha Group, our mission is to bring quality and care into everything we do. From fashion to agriculture, we aim to offer products and experiences that people can rely on. We believe in growing steadily and responsibly by always putting our customers first, building honest partnerships, and staying true to our roots. Every step we take is guided by a simple goal: to serve our communities with value, consistency, and heart.
Core Values
1979–1986
Our Beginnings
Samha Group traces its origins to 1979, when it was established under the name Amal Company.
In 1986, the company underwent a rebranding and became known as The Future, marking the beginning of its journey in the fashion retail industry.
1994–2011
Benetton Partnership
In 1994, the company signed an exclusive agreement with United Colors of Benetton to manufacture and operate franchise stores across the Middle Eas
This partnership spanned nearly two decades and significantly shaped the group’s early regional presence.
Benetton →
2009–2012
Zara & Massimo Dutti Franchise
Between 2009 and 2012, Samha Group held franchise agreements with both Zara and Massimo Dutti
further expanding its footprint in international fashion retail.
Zara →
2011–Present
Armani & BOSS Franchise
In 2011, the Group secured franchise partnerships with Armani and BOSS
These collaborations continue to thrive today, contributing to the Group’s long-standing commitment to luxury and premium fashion.
Armani →
2011
Private Label Launch – Ice Cube
In 2011, Samha Group launched its own private label, Ice Cube. Designed to reflect contemporary style and regional sensibilities
Ice Cube continues to grow as a proudly homegrown fashion brand with licensing such as Disney.
2011
Diversification into Agriculture
Expanding beyond fashion, the Group entered the agricultural sector in 2021 with the launch of a state-of-the-art dairy farm
The facility includes its own herd, a milk processing plant, and a cheese production unit, all of which remain in operation today.
Bianka →
2024–Present
Sportswear Integration
In 2024, Samha Group enriched its retail offering by introducing Nike and Adidas products in its stores, enhancing the overall collection with world-renowned sportswear brands.
Nike →
2024–Present
Ximi Vogue Partnership
In 2024, Samha Group began operating Ximi Vogue stores, introducing the popular lifestyle brand’s affordable, trend-driven products to customers across the region.
Ximi Vogue →
2024
E-Commerce Launch Icecube
In 2024, Samha Group launched icecube-stores.com, a comprehensive e-commerce platform designed to bring the Ice Cube lifestyle directly to customers.
The online store offers a thoughtfully curated selection across multiple categories, reflecting the brand’s commitment to accessible, stylish living.
This digital expansion marks a significant step in broadening Ice Cube’s reach and enhancing the customer experience.
Icecube →
Our Mission & Vision
Our Vision
- To be a trusted name in both fashion and agriculture across the Middle East
- To create value-driven brands that resonate with our communities
- To expand sustainably while preserving our heritage
- To lead with purpose, integrity, and a customer-first mindset
- To contribute positively to the industries and people we serve
Our Mission
- To bring quality and care into everything we do
- To serve customers with reliable products and heartfelt service
- To grow responsibly, with honesty and humility
- To build lasting partnerships rooted in trust
- To stay true to our roots while embracing meaningful innovation
Future Directions
Looking ahead, Samha Group aims to expand its retail presence across the Middle East, strengthen the growth of its private label Ice Cube, and invest in digital innovation to enhance the customer experience. We are committed to diversifying our product offerings in both fashion and agriculture, while integrating sustainable practices across all operations. Our agricultural division will continue to grow, with plans to introduce new dairy products and explore regional export opportunities. Above all, we remain focused on nurturing talent, supporting our communities, and building a future rooted in quality, responsibility, and innovation.
